RDA Group target Australian Associations with launch of tailored Member Management System

RDA Group is set to make a big push for Association Management business by offering a customised add on to Microsoft Dynamics CRM tailored for Australian business associations and industry groups.

Microsoft Dynamics CRM for Association Management has been customised for associations by US based partner, Cobalt and distributed locally by Australian Business Systems specialist, RDA Group. Both organisations are Microsoft Gold Certified Partners.

“We are delighted that RDA Group has decided to bring this service to Australia”, said James Simpson, Business Solutions Group Director at Microsoft Australia.

“Associations, in our experience, have very specific needs so it’s wonderful RDA Group is offering them a solution built with that in mind.”

Cobalt’s customisation of Microsoft Dynamics CRM for Association Management provides quick and easy access to all member details, marketing and service management – and all from within Microsoft Outlook.
 
It is capable of tracking all interactions with a member from one user-friendly interface and includes workflow management and automation tools to streamline processes.

“We are aiming to demonstrate our commitment to association managers and the advancement of association management systems technology”, said Ian Cook, Managing Director of RDA Group.

“Association Management is such a significant vertical and this tailored product, combined with Cobalt’s experience and credibility, means RDA Group really has a great offer for member based organisations.”
                                                                                                                                
Microsoft CRM for Association Management has benefits unseen within another product. It seamlessly tracks all member communications and has the ability for web site integration for member self service.
                                                                                                
About RDA Group
RDA Group is a Microsoft Certified Gold Partner and National IT services organisation, operating since 1993 with offices located in Sydney, Melbourne, Perth and Brisbane. RDA Group provides both Network Infrastructure and Business Systems Solutions.

Through their partnership agreement with Cobalt, RDA Group is intent on becoming a key player in the supply and support of Association Management Solutions throughout Australia and New Zealand.

About Cobalt
Cobalt is a software development firm that specialises in working with member-based organisations and certification boards. Cobalt assists clients to offer value-added services to their customers through their CRM-based data management products, as well as personalised, database-driven web sites, systems integration, and content management solutions.
 
With their headquarters in Washington DC, Cobalt’s clients include the American Advertising Federation, Water Environment Federation and Consumer Healthcare Products Association.

For more information or to organise an interview please contact:
Beth Kyle, RDA Group
02 9210 9600
bkyle@therdagroup.com.au